How I Built a Billion Dollar Company as an Outsider - Heini Zachariassen, Founder of Vivino

Heini Zachariassen grew Vivino into the largest wine community in the world (56 million users) and raised $221 million in funding. In this podcast, Heini shares his secrets (competition, fundraising, partnerships, and more) for how he built Vivino from a simple concept to the largest online wine app in the world.
  • [1:53] - Safety in upbringing and why being outside can be a boon to an entrepreneur
  • [8:29] - “Never look at the competition, know your customer instead”
  • [10:58] - Focus on the product and avoid distractions
  • [14:25] - On B2C marketing
  • [19:20] - Building the company culture at Vivino
  • [23:34] - When should a founder step down and bring in a new CEO
  • [27:08] - Fundraising tips
  • [30:35] - what Heini looks for in founders for angel investing
Links:
Raw Startup youtube channel - how to grow your app distribution


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