Sammy Rubin, co-founder, and CEO of YuLife, the fastest and one of the most exciting insurtech in the UK. Last summer, Yulife raised $70 million in one of the largest Series Bs raised by an insurtech startup in Europe. Sammy describes Yulife as the world’s first lifestyle insurance company which brings together life insurance, well-being & rewards in one simple app. In this episode, I talk to Sammy about his philosophy and approach to building a different kind of startup, one that prioritizes people and well-being along with growth.